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Tropical Smoothie Café Targeting Denver for Franchise Growth

Tropical Smoothie Café, the leading fast casual café concept known for its better-for-you food and smoothies with a tropical twist, announced today it is aggressively targeting Denver for franchise growth. Over the next 10 years, the sandwich and smoothie franchise aims to open 25 locations throughout Greater Denver, including Colorado Springs, Highlands Ranch, Boulder, Lakewood, Westminster and more. Currently, there are three Tropical Smoothie Café locations in the Denver area.

Tropical Smoothie Café franchise executives, including CEO Mike Rotondo, will host a special event on Tuesday, June 16 from 7 – 9 p.m. for local entrepreneurs to learn about franchise opportunities with the fast casual brand. Attendees will be treated to food and smoothie samples and a tour of the café, and have the chance to connect in person with Rotondo, as well as Charles Watson, vice president of franchise development, and Kriss and Michelle Shriver, area developers and local franchisees. The event will be held at the Tropical Smoothie Café located in the Centennial Promenade at 9615 D.E. County Line Roadin Centennial.

“Healthy lifestyles and better-for-you food choices are important to people in Denver, and Tropical Smoothie Café is just starting to make its mark on the area with three popular locations,”  said Shriver. “The region is ripe for development. According to QSR magazine, Denver is the No. 1 large market in the U.S. for quick-service restaurant growth potential. Couple that with the fact that Denver is consistently in the top five healthiest cities in the U.S., and you have the perfect place to open Tropical Smoothie Cafés.”

Shriver owns three locations south of Denver and three in the Las Vegas market.  She worked in the casino resort industry for 18 years before deciding to become a franchise owner with her husband, Kriss.

“We were attracted to the franchise business model and Tropical Smoothie Café’s strong brand,” said Shriver. “Franchising means there is an entire company behind me that is committed to my success.  We really enjoy the networking opportunities we have to learn from others’ successes, and the pride that comes from growing this brand together with a team.”

Candidates should have business experience, preferably in the restaurant industry; $100,000 in liquid assets and a minimum net worth of $300,000; and an initial investment of between $165,940 and $414,685. The healthy fast food franchise currently boasts an average unit volume (AUV) of more than $578,000 — the highest in the company’s 18-year history — with the top 50 percent reporting an AUV of $734,000.

In the first quarter of 2015, Tropical Smoothie Café reported a 12.31-percent growth in same-store sales and franchise agreements to open 51 new cafés across the U.S. This year, Tropical Smoothie Café plans to exceed 500 stores nationwide and sign franchise agreements for 150 new locations. The brand currently has franchise opportunities across the U.S. in markets such as Atlanta, Houston, Dallas, Charlotte, Philadelphia, Boston, Portland and Columbus, Ohio, among others. By 2018, Tropical Smoothie Café plans to have 800 stores open across the U.S.

For more information about opening your own Tropical Smoothie Café franchise, click here to register for the upcoming Denver event.

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