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Why Own A Healthy Food Franchise?

consumers prefer restaurants with healthy food menu options

The old adage for anyone looking to start a business is “find a need, then fill it.” With today’s consumers, a better answer might be to identify the various “wants” from the widest base of consumers and then see how your business can deliver on their preferences.


Healthy Food Franchises a Growing Trend

When it comes to the food that people are buying and eating these days, consumers at every age say they value healthy food–with nuances like sustainable and local also swaying their food choices. They also value convenience and want things fast. Foods that are portable and healthy, like smoothies, are enjoying a huge popularity with everyone from school kids, to soccer moms, to yoga grannies. And the fast-casual segment seems to be winning the day.

In the 2017 Consumer Trends Forecast, one of the key trends was that “healthy intentions are starting to drive healthier orders, even away from home.” In a blog by Darren Tristano on he cited research that shows that when customers look for healthful restaurant food, they turn to fast-casual chains most often. A 2014 Healthy Eating Consumer Trend Report found that 45% of consumers say they are likely to order better-for-you options at a fast-casual restaurant. That puts fast casual in the same consideration set as full-service restaurants and prepared foods from grocery stores, which attract a similar amount of health-conscious consumers.

Another food trend to keep your eye on is big, bold flavors that get inspiration from tropical climates, fruits and veggies. Unique flavors, healthy choices, quick service and a fun environment are where people’s heads are at these days. The most successful food franchises will be those who heed what their customers want, healthy choices, and then fulfill it.


Tropical Smoothie Cafe: A Healthy Food Franchise

Tropical Smoothie Cafe has a variety of healthy menu options, which not only attract the increasingly health-minded consumer, but prevent a “veto vote” in larger groups with mixed dietary goals. For calorie-conscious consumers, we offer more than 25 delicious, nutritious menu items under 500 calories, including our Chicken Pesto Flatbread, Baja Chicken Flatbread, and Thai Chicken Salad. Tropical Smoothie provides several gluten-friendly-options. And vegetarians are pleased to find that many of our items can be made to accommodate them too.

At Tropical Smoothie Cafe, we are guided by the belief that when you eat better, you feel better, which is why we use real, better-for-you ingredients in our smoothies and food. It’s also why we get creative about making healthy foods taste delicious. And why we’re always excited to introduce new tropical fruits, vegetables and spices which give familiar foods a unique taste that’s all our own. We also love them for their nutritional benefits.


Links for Further Exploration of Healthy Eating Franchise Trends:


If you’re interested in taking the next step to become a Tropical Smoothie Cafe Franchise Owner, click here for an overview of the process and then fill out the LEARN MORE form for more information.

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