Tropical Smoothie Café Targeting Orlando for Franchise Growth
June 16, 2015
Tropical Smoothie Café, the leading fast casual café concept known for its better-for-you food and smoothies with a tropical twist, announced today it is aggressively targeting Orlando, Fla., for franchise growth. Over the next 1-2 years, the sandwich and smoothie franchise aims to open five new locations throughout Orange, Lake and Seminole Counties. Currently, there are nine cafés in the Greater Orlando area.
Tropical Smoothie Café franchise executives, including CEO Mike Rotondo, will host a special event on Wednesday, July 1 from 7 – 9 p.m. for local entrepreneurs to learn about franchise opportunities with the fast casual brand. Attendees will be treated to food and smoothie samples and a tour of the café, and have the chance to connect in person with Rotondo, as well as Charles Watson, vice president of franchise development, Sam Osborne, area developer, and local Orlando-based franchisees Arman Marukayn and Andrew Howell. The event will be held at the Tropical Smoothie Café located at 851 South SR, Suite 424, Unit 1000 in Altamonte Springs.
“Tropical Smoothie Café is well known in the Greater Orlando area, where we have nearly ten locations, and the region continues to be a prime development target due to its popular tourist attractions,” said Sam Osborne, area developer and franchisee for Tropical Smoothie Café. “Recognized as one of the fastest growing cities in the country by Forbes, Orlando has incredible business potential for entrepreneurs who are ready to provide healthy lifestyles and better-for-you choices to the residents of the Sunshine state.”
Howell, a Tropical Smoothie Café franchisee who owns one location in Orlando, Fla., worked in the hospitality industry for ten years before deciding to become a franchise owner.
“Simply stated, this brand fits my personality and continues to offer corporate support, making it an ideal business decision for me as a new entrepreneur,” said Howell. “I thrive in the fun-loving, healthy atmosphere and find joy in helping my customers improve their overall well-being. It also makes me feel good that with each café opening we create more than a dozen jobs in the local community, especially for young people, many of whom are starting their career in the restaurant industry.”
Candidates should have business experience, preferably in the restaurant industry; $100,000 in liquid assets and a minimum net worth of $300,000; and an initial investment of between $165,940 and $414,685. The healthy fast food franchise currently boasts an average unit volume (AUV) of more than $578,000 — the highest in the company’s 18-year history — with the top 50 percent reporting an AUV of $734,000.
In the first quarter of 2015, Tropical Smoothie Café reported a 12.31-percent growth in same-store sales and franchise agreements to open 51 new cafés across the U.S. This year, Tropical Smoothie Café plans to exceed 500 stores nationwide and sign franchise agreements for 150 new locations. The brand currently has franchise opportunities across the U.S. in markets such as Atlanta, Houston, Dallas, Charlotte, Philadelphia, Boston, Portland and Columbus, Ohio, among others. By 2018, Tropical Smoothie Café plans to have 800 stores open across the U.S.
For more information about opening your own Tropical Smoothie Café franchise, please click here to register for the upcoming Orlando event.< Back
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