Tropical Smoothie Cafe Franchise Reports Strongest Growth in Its 19-Year History
January 11, 2016
Tropical Smoothie Cafe, the leading fast casual Cafe concept known for its better-for-you food and smoothies with a tropical twist, announced today its strongest year of growth in the brand’s 19-year history. The award-winning smoothie franchise reported same-store sales of 11.3 percent — its sixth consecutive quarter of double-digit positive comp sales — and signed franchise agreements to develop 199 new Cafes across the U.S. in 2015, including about two dozen locations in Southern California. The brand’s first Cafe in Lake Forest, California will open this week.
“Over the last six years, Tropical Smoothie Cafe has experienced incredible growth that’s
taken our brand from 200 franchised locations to more than 465, and our average unit volume has grown by 44 percent. Coupled with some of our most successful limited-time menu items to date, such as the Avocolada Smoothie, Super Grain Bowls and Chia Banana Boost Smoothie, comp store sales were up by 11.3 percent, respectively, over 2014,” said Mike Rotondo, CEO of Tropical Smoothie Cafe. “In 2016, consumers and prospective franchisees can expect even more exciting things from our fast-growing brand, including a more modern store design and a new, completely customizable menu.”
This year, the food and smoothie franchise plans to open 100 restaurants nationwide and currently has franchise opportunities across the U.S. in markets such as Miami, Philadelphia, Boston, Houston, Dallas-Fort Worth, Atlanta, Columbus and Charlotte, among others. By 2018, Tropical Smoothie Cafe plans to have 800 stores open across the U.S.
Tropical Smoothie Cafe is looking to add qualified franchisees to its growing brand. Candidates should have business experience; $125,000 in liquid assets and a minimum net worth of $350,000; and an initial investment of between $195,550 and $427,130. The healthy fast food franchise currently boasts an average unit volume (AUV) of more than $578,000 — the highest in the company’s 19-year history — with the top 50 percent reporting an AUV of $734,000.
Tropical Smoothie Cafe’s aggressive franchise growth is backed by the entrepreneurs at the BIP Franchise Accelerator, a division of venture capital firm BIP Capital, which invested in the brand in 2010. BIP Capital has invested more than $250 million in emerging, high-growth brands across the franchising, software, and technology and consumer products industries. BIP Capital created the BIP Franchise Accelerator to leverage its leadership team’s deep franchise experience to help emerging brands accelerate their growth. In addition to Tropical Smoothie Cafe, the BIP Franchise Accelerator’s portfolio includes Tin Drum Asiacafé, which has grown to 13 locations in Georgia and Florida.
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