Tropical Smoothie Cafe Named as One of the Top 5 Growth Brands at 2018 Restaurant Leadership Conference
April 23, 2018
More than 2,000 restaurant industry executives were in attendance when Tropical Smoothie Cafe was recently recognized as one of the Top 5 Growth Brands, based on our sales and unit growth. With sales of $393M and unit growth up 17.4% in 2017, Tropical Smoothie Cafe now looks to build on our momentum by growing to 1,500 Cafes by 2025
While competition remains fierce in the fast-casual space, Tropical Smoothie Cafe’s success reflects other trends in the industry, outlined in a State of the Restaurant Industry report, prepared by Wells Fargo and Technomic, that was delivered during the conference.
These trends include:
- Consumers desire real, wholesome, and authentic menu items. 67% say they are more likely to purchase “real” foods and beverages.
- Consumers, especially the mighty Millennials, choose brands that use technology to make their lives easier.
- Bold, global flavors appeal to a broad spectrum of consumers who like to challenge their palates and try new things.
While it is not in our DNA to brag, we are well ahead of the curve and are, in fact, leading many of these trends in our Cafes. Our motto – Eat Better. Feel Better. – reflects our commitment to fresh, high-quality ingredients, real fruits and veggies, and fun, friendly customer service.
The recognition from our peers only confirms that we are giving consumers—and our customers—just what they are looking for.
If you are interested in joining the fast-casual brand that everyone is talking about, click the LEARN MORE button.< Back
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