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Tropical Smoothie Cafe Expands Executive Leadership Team Amidst Ongoing Success And Nationwide Growth

Tropical Smoothie Cafe, the leading fast casual Cafe concept known for its better-for-you food and smoothies with a tropical twist, announced today it has appointed five industry veterans to the company’s corporate leadership team: Rob Collins as Chief Marketing Officer, Pete Ward as General Counsel, Paul Marsden as Chief Financial Officer, Jaime Denney as Senior Vice President of Operations and Cheryl Fletcher as Vice President of Franchise Development Strategy.

 

Over the last several years, Tropical Smoothie Cafe has experienced tremendous success and nationwide expansion, reporting comp sales exceeding 26 percent over the last three years. Additionally, the company has signed 140 new franchise development agreements and opened more than 50 new locations to-date in 2017. As a result of this significant growth, Tropical Smoothie Cafe is investing in its corporate leadership to accelerate this momentum and position the brand for further success.

 

“Our talented staff is the backbone of Tropical Smoothie Cafe and a huge component of our ongoing success. We know that an investment in our leadership is an investment in our future, and have no doubt that the expertise and knowledge these exceptional industry veterans bring will be tremendous assets as we continue taking the brand to new heights,” said Mike Rotondo, CEO of Tropical Smoothie Cafe. “Our consistent sales and record-high average unit volume have established Tropical Smoothie Cafe as one of the strongest concepts in the fast casual segment today and with our new additions, we’ve cultivated a best-in-class leadership team to carry out our projected future success.”

 

Tropical Smoothie Cafe’s new executive team members include:

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