Tropical Smoothie Café Announces Highest Average Unit Volume in 18-Year History
April 23, 2015
Mike Rotondo, CEO of Tropical Smoothie Café, is understandably proud of his company’s sales numbers, with the announcement that Tropical Smoothie Café has achieved an all-time high Average Unit Volume (AUV) of more than $578,000 with the top 50% of Cafes exceeding $734,000.
“We are thrilled that in the last year our system’s AUV has grown by nearly 10 percent — an outstanding result of Tropical Smoothie Cafe introducing more fresh food featuring bold flavors and quality ingredients, and our franchisees’ hard work and passion for the brand,” said Mike Rotondo, CEO of Tropical Smoothie Café.
Franchisee Mike Tate spent more than 20 years as a sales representative in the pharmaceutical industry before his company, Merck, was acquired and layoffs were expected — giving him the unique opportunity to pursue a dream of owning his own business. He now owns a Tropical Smoothie Café in Birmingham, Alabama.
“I decided franchising would be a perfect career move because of my background in sales and working with people. I decided I’d really enjoy operating a restaurant and ultimately chose Tropical Smoothie Café because of its healthy menu items,” said Tate, whose Birmingham café exceeded $900,000 in sales last year. “Tropical Smoothie Café has developed a simple business model that allows its franchisees to keep development costs low, but still offer high-quality food and smoothies that help drive traffic and sales.”
Tropical Smoothie Café recently announced the signing of 51 franchise agreements and a same-store sales increase of 12.31 percent in the first quarter of 2015. The sandwich and smoothie franchise plans to exceed 500 stores nationwide and sign franchise agreements for an additional 150 new locations. The brand currently has franchise opportunities across the U.S. in markets such as Atlanta, Houston, Dallas, Charlotte, Philadelphia, Boston, Portland and Columbus, Ohio, among others. By 2018, Tropical Smoothie Café plans to have 800 stores open across the U.S.
Candidates should have business experience, preferably in the restaurant industry; $100,000 in liquid assets and a minimum net worth of $300,000; and an initial investment of between $165,940 and $414,685.
*Based on Calendar year 2014, 64 of 316, or 20.3%, of the Café’s gained or surpassed this sales level. This information appears in Item 19 of our Franchise Disclosure Document. Your results may differ. There is no assurance you will do as well.< Back
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