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Tropical Smoothie Cafe Franchise Up 9 Spots on Fast & Serious List



Annually, Franchise Times releases their list of Fast & Serious franchise brands and Tropical Smoothie Cafe has landed a coveted spot for the third year in a row. Recognizing the smartest-growing brands in the industry, the brand soared up to #25, 9 rankings higher than last year.

Known to many as a smoothie brand, the article highlights the food offerings of Tropical Smoothie Cafe like tacos and noodle bowls. The food menu represents around 40% of the brand’s sales, which saw a 53% system wide growth in the past three years. “As we grow our food business, our smoothie business grows right alongside it,” CEO Mike Rotondo said.

In addition to increased sales, Tropical Smoothie Cafe is also accelerating their growth plan. The company hit the 500-unit milestone last year and plans to open their 600th location in 2017. Much of the growth has come from existing franchisees, a testament to the brand’s system and Franchise Owners’ success.

Opening 1+ Cafes per week requires attentiveness to all aspects of the system. “Our growth is coming so fast and so furious, that we have to evaluate everything we’re doing on a regular basis to get us to that next level,” Rotondo said.

If any brand is up for the challenge, however, it’s Tropical Smoothie Cafe.

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