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Tropical Smoothie ranked #5 in the Top 100 Movers and Shakers

Mike at Top 100 (1)

Every year, Fast Casual magazine releases a list of the Top 100 Movers and Shakers, highlighting both the brands and people that bring energy and success to the franchise industry. Judges focus on growth, sales, and innovation across several categories, including technology, design, customer experience, sustainability, and menu offerings.


This year, Tropical Smoothie Cafe scored the #5 spot from the brands featured. The article credits our efforts this past year, highlighting the way we’ve embraced technology with our app-based loyalty, rewards, and mobile pay programs, a new POS and intranet system, and more ways to help Franchise Owners be more efficient and profitable. These innovations along with a new logo, design, and menu helped launch the most successful year in our history. We now have 500 Cafes and have achieved Average Gross Sales of $806,920, our highest-ever.*


CEO Mike Rotondo was also featured on the list as one of the Top 25 Executives, recognized as a true brand and industry leader. As Tropical Smoothie Cafe’s visionary, Mike steered the brand towards success after becoming CEO in 2012. Since then, we have more than doubled the existing 200 locations across 39 states and have helped to reduce costs for Franchise Owners, further accelerating the brand’s growth.


“The success we are seeing is phenomenal, including strong same-store sales that far outperform our competitors in the smoothie and fast casual industries,” Rotondo said. “All of this is contributing to our franchise growth, as more small-business owners want to be part of Tropical Smoothie Cafe’s success.”

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