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CEO of Tropical Smoothie Cafe Leads by Example

. Posted in 2017 News, Uncategorized

To hear many Tropical Smoothie Cafe Franchise Owners tell it, CEO Mike Rotondo is one of them. He has worked in food service for over 15 years and was once a District Manager for a leading restaurant franchise. “Mike Rotondo understands what it means to be an operator because he was one himself. He wants Tropical Smoothie Cafe to grow to a national brand, but he doesn’t lose sight of the importance of an entrepreneurial spirit. Too many concepts grow…

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Technology Helps Tropical Smoothie Cafe Stay Smart

. Posted in 2017 News, Featured

Many people would agree that Senior Business Intelligence Analyst sounds like an impressive title, but explaining why may be a more complicated task. Simply put, they absorb data and use it to the benefit of a business. Whether determining the success of a promotion or helping to create best practices, data can help a business understands what works, what doesn’t, and how to be efficient with planning and spending. This is particularly important in the crowded franchise industry. With 781,991…

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Michigan

Tropical Smoothie Cafe Franchise Opens Michigan’s 50th Location

. Posted in 2017 News, Featured

Tropical Smoothie Cafe, the leading fast casual Cafe concept known for its better-for-you food and smoothies with a tropical twist, announced today it will open the state’s 50th location in Portage on March 4. This restaurant, located at 230 W. Milham Ave., will mark the second location in the region for husband-and-wife franchisees Eduardo Ramos and Corina Groeger, as well as a milestone achievement for area developers Craig and Dianne LeMieux, and Debbie King, who have successfully helped to expand…

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Multi-Unit Owner Mike Philip sees Technology Driving his New Tropical Smoothie Cafe Business

. Posted in 2016 News, Featured, Success Stories

Mike Philip purchased three existing Tropical Smoothie Cafe (TSC) businesses three months ago and already he is on track to open three more. Perhaps three is his lucky number? His decision to add TSC to his business portfolio, along with his existing Einstein Bagels franchise, was motivated by our unique brand position and niche within the fast casual industry. “I think our Cafes speak to the values that our customers hold. They want fresh, healthy food that tastes great and…

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Restaurants Serving up better ways to Interact with Customers

. Posted in 2016 News

What’s on the menu at restaurants these days seems to be technology, with new apps giving consumers the ability to mobile-pay, digital order and earn rewards. This reflects a trend recently cited in National Restaurant Association research that show that nearly one-quarter of consumers say that technology options are an important factor in deciding which restaurant to go to. For fast casual restaurants like Tropical Smoothie Cafe, these offerings aren’t tech for tech’s sake, but rather a way to connect…

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Tropical Smoothie ranked #5 in the Top 100 Movers and Shakers

. Posted in 2016 News

Every year, Fast Casual magazine releases a list of the Top 100 Movers and Shakers, highlighting both the brands and people that bring energy and success to the franchise industry. Judges focus on growth, sales, and innovation across several categories, including technology, design, customer experience, sustainability, and menu offerings.   This year, Tropical Smoothie Cafe scored the #5 spot from the brands featured. The article credits our efforts this past year, highlighting the way we’ve embraced technology with our app-based loyalty, rewards, and…

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Tropical Smoothie Cafe Franchise Has an App-etite for New Technology

. Posted in 2016 News

Dipping your toes into the world of technology can be a nerve-wracking decision for a business. Especially in the restaurant industry, often stereotyped with lagging behind these technological times. Tropical Smoothie Cafe, however, has emerged as an industry leader with their new app ordering service. Understanding the customer base was key for developing the system. Many of Tropical Smoothie’s customers come in post-exercise, looking for a quick, healthy option so the company knew any technology that was adopted should have…

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