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Tropical Smoothie CEO Shares his Strategy for When Private Equity is Looking to Invest

. Posted in 2017 News, Uncategorized

Talk to many Tropical Smoothie Cafe Franchise Owners and they will tell you that CEO Mike Rotondo engenders trust and confidence, because he was once an operator himself. Then there’s the fact that during his tenure, the Cafes have experienced double-digit comp sales growth since 2013.   That ability to see things through the eyes of his Franchise Owners gives added credibility to his thoughts about the importance of communication when a private equity firm invests in a franchise concept,…

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