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Smart Data Leads to New Insights for Tropical Smoothie Cafe

. Posted in 2016 News

People are hungrier than ever for data. Collection efforts have amped up and businesses love to amass as much information as possible on their customers. A recent Franchise Update Magazine article highlighted the top franchise brands doing this effectively, with Tropical Smoothie Cafe’s CEO, Mike Rotondo, making the cover. Rotondo shared how the brand uses data to engage with customers and drive new decisions. Recently, Tropical Smoothie utilized data from their popular rewards app to innovate specific menu items. The…

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Tropical Smoothie: Fast and Serious for the 2nd Year in a Row

. Posted in 2016 News, Featured

Franchise Times released their annual list of Fast and Serious franchise brands, highlighting the smartest-growing brands in the industry. Tropical Smoothie Cafe made the list again, moving up 6 spots from last year to #34. “A betting man might double down on the odds of Tropical Smoothie Cafe appearing on this list again in 2017,” the feature opens. What’s made them willing to wager? 24% unit growth over the past 3 years, 199 deals awarded in 2015, and a proven team…

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