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Tropical Smoothie Cafe Dream Team Uses Digital to Build Brand Loyalty

. Posted in 2017 News

Millennials are expected to comprise 75% of the entire U.S. workforce by 2025*. Marketing effectively to this group with their technological prowess and demand for convenience is a challenge for many brands. But, not for Tropical Smoothie Cafe. Recognizing the wave of change with these engaged millennials, they have assembled a Digital Experience Team. Two members of this team are Paula Rotondo and Kira McCabe. Together, they have experience in Marketing, Business, Social Media, Email Marketing, Production, and Reporting, making…

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