Show me the flavor! Menu Revamp Delivers on Consumer Demand
September 27, 2017
Consumer demand in the food & beverage industry is constantly changing – customers are choosing to put their money towards freshly prepared, healthier food with seasonal ingredients and bolder flavors. Google recently released a study on beverage trends expanding further on customer preferences – the newest of which are earthy flavors, transparency in how beverages are made, and health benefits.
Menu trendsetter Tropical Smoothie Cafe has long met the desire for better-for-you food and smoothies with flavors that pack a punch. Think Baja Chicken Wrap or Bowl (all-natural grilled chicken topped with a savory combination of rice, black beans, smashed avocado, romaine, house-made pickled red onions, cheddar, and roasted tomato salsa). We were featured by QSR for our most recent menu revamp – committed to innovation and trying & testing new flavors, menu changes aren’t unique for the brand, but the recent updates couldn’t be more perfectly timed.
Delivering on increasing demand for earthy flavors, Tropical Smoothie Cafe’s menu has choices such as the Chia Banana Boost smoothie (roasted banana, chia seeds, almonds, whole grain oats, cinnamon, dates, and coconut with a choice of peanut butter or strawberries) or the Island Green smoothie (spinach, kale, mango, pineapple, and banana) that are heavy on the health benefits, greens, and flavor.
All of the Cafes feature an open kitchen layout, allowing customers to see the creation of their food and smoothies. And the detailed menu lists all ingredients included in each offering, giving customers transparency to ingredients.
“We’ve created a menu of offerings that not only meets the demand of our guests, but also furthers our position as a leader in innovation and forward thinking within the fast-casual segment,” said Jennie Hong, Senior Director of Brand Marketing & Strategy for Tropical Smoothie Cafe.
Tropical Smoothie Cafe’s menu is yet another vehicle the brand is using to capitalize on consumer trends in an effort to drive sales for our Franchise Owners, season after season and year after year.
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