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How Nick Crouch Feeds People Well, Treats People Well, and Invests Well with Tropical Smoothie Cafe

Jacksonville School for Autism PhotoTropical Smoothie Cafe takes our brand mission to Feed People Well, Treat People Well, and Invest Well seriously. We live this by offering customers healthier alternatives and giving back to our community through our involvement with Camp Sunshine and National Flip Flop Day. On the local level, we rely on our Franchise Owners to exemplify our mantra in the communities they serve. A shining example of this being done well is Franchise Owner, Nick Crouch.

With 13 Cafes open and 5 under development, Nick’s view on franchising goes deeper than success and smoothies. He uses the power of the Tropical Smoothie brand as a vehicle to provide opportunities and drive change for people professionally, financially, and personally. Investing in the markets he serves, he has hired people who are down on their luck and given them the chance to change their lives. “To have the opportunity to provide team members with the chance to work and make their life better, positive, and meaningful is so important to me. We all deserve a second chance and someone to believe in us. I try to be that person whenever I can and look for the potential in people,” Nick said.

At his Jacksonville location, Nick also partners with a local school, Jacksonville School for Autism, as part of a post-secondary vocational training program to help students learn through helping in the restaurant. Each weekday students are responsible for sweeping, wiping down tables, and cleaning windows. “Having these students work in our Cafes is not just a benefit to them, but to us as well,” Nick said.

It’s efforts like these that have earned Nick recognition as a community partner by the Jacksonville school and as Tropical Smoothie Cafe Franchisee of the Year in 2016.

Nick is a great example of the heart behind Tropical Smoothie Cafe. Learn more about franchising with Tropical Smoothie Cafe and how our culture could change your life too.

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