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Mike Rotondo Elected to IFA Board

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Tropical Smoothie Cafe is proud to announce that our CEO, Mike Rotondo, has been elected to the International Franchise Association Board of Directors.


We’ve long known of Mike’s ability to revitalize brands and be a visionary throughout his career, but it’s an honor for him to be recognized by the industry. He has spent three decades in franchising and foodservice with brands such as Arby’s, Wendy’s International, HoneyBaked Ham, and Tin Drum Asian Kitchen. In the last five years, Mike has helped Tropical Smoothie Cafe to rebrand and drive growth, increasing the AUV by nearly 58%.


His commitment to the franchising industry is made apparent through his involvement on multiple Boards of Directors and has landed him on lists such as Franchise Times “20 to Watch”. Mike is one of seven newly-elected board members and will officially assume the position during the 57th Annual Convention in Las Vegas on Feb. 1, 2017.


Congratulations, Mike! We look forward to seeing your leadership in action.

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