A Play-to-Win Culture has Tropical Smoothie Cafe Leading the Pack
May 18, 2018
Mike Rotondo, CEO of Tropical Smoothie Cafe, was the keynote speaker at an IFA Franchise Development Seminar in Minneapolis on May 16, 2018. His talk titled, “Selling Culture”, focused on how franchise brands can promote their mission and culture to drive Franchise Owner recruitment and spur growth. Rotondo outlined the four key values Tropical Smoothie Cafe is based on:
Rotondo also outlined the qualities prospective Franchise Owners should embody:
By adhering to these values and qualities and looking for Franchise Owners who share them, Tropical Smoothie Cafe has effectively positioned itself for amazing growth. In the past five years, Tropical Smoothie Cafe’s system size has more than doubled. Rotondo’s goal is to have 1,500 open by 2025.
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