Published on: January 3, 2020
For the fifth year in a row, Tropical Smoothie Cafe® has made Franchise Times’ list, putting us at #21 for 2019.
Not surprising when you factor in that we now have 830+ Cafes from coast-to-coast, including 124 openings in 2019, 58% of which were from existing Franchise Owners.
One such owner is Mike Haines, who owns four Cafes in metro Atlanta. Like Tropical Smoothie Cafe itself, Haines has larger ambitions for the brand.
What inspires Haines to think big is the lifestyle change that owning a Tropical Smoothie Cafe affords him. Formerly with one of the largest Silicon Valley tech companies, he traveled four out of five days of the week, year-round. The father of three finally decided that he didn’t want to be away from his family that much.
“It was really a lifestyle choice. And then, as I evaluated Tropical Smoothie Cafe, it was a brand that I felt the values aligned and the product appealed.”
“I would feel great about representing it to my friends, family and my neighbors, as I began opening Cafes in the area that I’ve lived in for nearly 20 years.”
With our brand achieving more than eight consecutive years of same-store sales totaling more than 53%, it’s no wonder that Haines sees a strong future ahead.
“I believe strongly in the brand. The more units you have, the better off your organization is going to be over time. Tropical Smoothie Cafe can be much larger than it is right now and I can be a part of a growing brand that’s on its way to 1,500 units,” he said.
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