CMO, Deborah von Kutzleben, discusses Digital Engagement

Published on: January 26, 2023

Tropical Smoothie Cafe’s own Chief Marketing Officer, Deborah von Kutzleben, sat down with the Extra Serving podcast, an award-winning podcast hosted by the editors at Nation’s Restaurant News.

Deborah speaks to how the brand adapted to consumer demand on convenience, customization and a frictionless digital experience—leading to faster adoption of their new mobile app and loyalty program.

“It’s all about driving that stickiness with our guests,” Deborah says. “And that’s what we’ve really seen the program help us do.”

Tune in for more insights from Deborah on the Tropical Smoothie Cafe mobile app innovations, guest engagement and feedback, as well as how this results in product development with the menu and LTOs.

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