CEO For A Day - TSC Franchisor, LLC

Published on: July 13, 2022

Tropical Smoothie Cafe CEO Charles Watson “stepped down” on Tuesday to allow Owensboro 12-year-old Mason Murphy to act as CEO.

Watson became aware of the young entrepreneur after reading about Murphy’s vending machine business in Owensboro.

Murphy, a rising 7th-grader at Burns Middle School, saved money and purchased a vending machine and the candy to put in it. He put the machine in Donatos Pizza, a business owned by his aunt and uncle Jennifer and Sean Byrne.

Murphy wants to purchase a second vending machine and put it in another business owned by the Byrnes, which happens to be a Tropical Smoothie Cafe.

Fostering entrepreneurship at a young age is one of Watson’s missions, so he invited Murphy and his family to Tropical Smoothie Cafe’s Atlanta headquarters to act as CEO and make decisions for the brand.

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*$1,248,276 Top 50% Average Net Revenues. *$979,491 System Wide Average Net Revenues. Based on our fiscal year ending 12/31/2023 and includes 1,151 Restaurants that were open for at least 12 months as of 12/31/2023. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2023. This information appears in Item 19 of our Franchise Disclosure Document. Your results may differ. There is no assurance that you will do as well.

†The initial investment range is $300,000-$720,500. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at “strip style” retail shopping centers but does not include drive-thru Restaurants. For fiscal year 2023, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvement, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $55,000. See Franchise Disclosure Document for additional information regarding investment costs. The average investment does not reflect tenant improvement allowance. For 2023, the average tenant improvement allowance was $43,500.

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