Tropical Smoothie: Fast and Serious for the 2nd Year in a Row
March 17, 2016
Franchise Times released their annual list of Fast and Serious franchise brands, highlighting the smartest-growing brands in the industry.
Tropical Smoothie Cafe made the list again, moving up 6 spots from last year to #34.
“A betting man might double down on the odds of Tropical Smoothie Cafe appearing on this list again in 2017,” the feature opens. What’s made them willing to wager? 24% unit growth over the past 3 years, 199 deals awarded in 2015, and a proven team in place to accomplish the plan. Things have ramped up at the Corporate Support Center with increased staff and focus on real estate. “If you want to be sustainable,” Rotondo said, “You have to be there for the franchisees.”
CEO Mike Rotondo added, “We have a finance program to help franchisees become multi-unit owners.” That program was established through BIP Capital, the brand’s investment group. About 45 percent of new agreements are coming from existing franchisees, a testament to the Tropical Smoothie Cafe’s know-how, process, and support.< Back
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