Tropical Smoothie Cafe Franchise Expanding in Houston Over the Next 12 Months
July 6, 2016
When looking for areas of expansion a few years ago, Tropical Smoothie Cafe set their sights on Houston. Data showed that not only was Texas a leading state in restaurant sales, but Houston was outpacing many of the U.S.’s largest cities in restaurant growth.
Three years and three deals later, Houston will soon see new Tropical Smoothie Cafe locations popping up over the next year. Franchise Owner, Vanessa Boles will open her location in September, Jignesh Patel will open his second location in January 2017, and Dexter Rivera is aiming for a Spring 2017 opening.
“I’m thrilled to be joining a brand that is dedicated to its customer and to its franchisees,” said Rivera. “I’ve considered many different franchise concepts as a first-time Franchise Owner, but none like Tropical Smoothie Cafe. The incredible network of franchisees backed by decades of franchise experience, along with the brand’s commitment to quality service, made the decision to franchise an easy one for me. I look forward to contributing to the success of the brand in Houston and growing our presence in Texas in the years to come.”
After reporting the strongest year of the brand’s growth in 2016, the Houston locations mark continued progress for the brand. With over 500 Cafes currently open, Tropical Smoothie aims to have 800 locations by 2018.
“We’re thrilled with the brand’s growth in the first quarter and are optimistic that the second quarter will be even better as we continue to align ourselves with new franchise partners who share our passion for meeting the rising demand of better-for-you food choices and healthier lifestyles in markets across the U.S.,” said Mike Rotondo, CEO of Tropical Smoothie Cafe.
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