Elevating Technology in a Growing Franchise Brand
June 20, 2019
When owning a franchise, you want your focus to be on what can drive the business—particularly the ability to deliver an exceptional guest experience. The last thing you want to waste your time on is tedious technology issues that slow your operations down.
That’s why Tropical Smoothie Cafe® made it a priority to find a reliable and consistent solution in supporting the technological needs of its 750+ cafes across the country. Ultimately, it selected a partnership with Capgemini®, a global leader in technology services that is also well versed in the operational needs of growing franchises.
As the Tropical Smoothie Cafe® business continues to grow exponentially, a standardized technical support process is key in bolstering our continued success. The new universal technology model developed by Capgemini® allows our Franchise Owners to contact Cafe Tech Support to have all of their technology needs addressed quickly, often during that initial contact with the support team.
In an era where technology’s role is critical to the success of any business, Franchise Owners, in particular, rely on its abilities and performance. Tropical Smoothie Cafe® CEO, Charles Watson, stated in a recent interview about the technology needs of a restaurant today that, “It’s a totally different ballgame now, and we have to take on the lion’s share and brunt of the investment needed to make it easy for our Franchise Owners to run the core business, and not have to be IT majors.”
It’s a belief demonstrated by the company’s growing number of online and digital tools designed to support the Franchise Owners’ long-term success. Click here to read the full article.
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