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Tropical Smoothie Cafe Debuts Cafe at ICSC RECon

TSC Booth ICSCThe Tropical Smoothie Cafe development team descended on Las Vegas for the annual International Council of Shopping Centers (ICSC) RECon The Global Retail Real Estate Convention May 20-23. A replica of a Tropical Smoothie Cafe location provided the back drop for the brand at the event. Along with the store prototype, the Tropical Smoothie Cafe team served 5000+ smoothies and sandwiches over 12 hours in 2 days. “Most consumers know us for our amazing smoothies,” commented Charles Watson, Chief Development Officer for Tropical Smoothie. “This gives us the opportunity for them to also taste our sandwiches which are a huge draw and help drive up our average guest check,” added Watson.


ICSC Crowd

At over 650 locations now in the United States, Tropical Smoothie Cafe is looking to heighten brand awareness in the real estate community with both landlords and brokers. “We want to drive Tropical Smoothie’s value proposition in the real estate industry which ultimately will drive interest for our brand in A+ locations,” said Watson. The brand is on pace to open two locations a week in 2018 making this initiative more important than ever.


“As excitement and momentum continues to grow for the brand, we continue to see the volume for better real estate opportunities surface for our Franchisees. And we by forming deeper relationships with landlords, we will continue to negotiate better terms on their behalf,” commented Watson. With the growth of the brand, this is just another way Tropical Smoothie Cafe is working diligently to drive Franchisee profitability.

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