Tropical Smoothie Cafe Targeting Dallas for Franchise Growth
September 2, 2015
Tropical Smoothie Café, the leading fast casual café concept known for its better-for-you food and smoothies with a tropical twist, announced today it is aggressively targeting Greater Dallas for franchise growth. Over the next 10 years, the sandwich and smoothie franchise aims to open at least 40 locations throughout Greater Dallas, targeting communities such as Euless, Hebron, Highland Park, Farmers Ranch and North Richland Hills, among others. Tropical Smoothie Café currently has three locations in Dallas, Frisco and Fort Worth, and will open a fourth location at Castle Hills Crossing in Lewisville in early 2016.
Tropical Smoothie Café franchise executives, including CEO Mike Rotondo, will host a special event on Tuesday, Sept. 22 from 7-9 p.m. for local entrepreneurs to learn about franchise opportunities with the fast casual brand. Attendees will be treated to food and smoothie samples and a tour of the café, and have the chance to connect in person with Rotondo, as well as Charles Watson, vice president of franchise development, and franchisee Robert Causey. The event will be held at the Tropical Smoothie Café located at 4560 W. Mockingbird Lane in Dallas.
“Restaurants are a significant part of Texas’ economy. In fact, the National Restaurant Association projects the state’s restaurants will report $44.5 billion in sales this year. Coupled with how quickly Dallas is growing, this is an exciting opportunity for entrepreneurs in Texas to become a franchise owner with Tropical Smoothie Café and introduce our leading fast casual concept to consumers in these new markets,” Charles Watson, vice president of franchise development for Tropical Smoothie Café. “Not only is Dallas a great business climate, but also its population is seeing the benefits of healthy lifestyles and better-for-you food choices, and Tropical Smoothie Café is just starting to make its mark.”
Local entrepreneur Robert Causey owns Tropical Smoothie Café’s first restaurant in Dallas at 4560 W. Mockingbird Lane.
“As a resident of Dallas, I know the people are vibrant and energetic and want their city to have the newest and best in restaurant concepts,” Causey said. “Our healthy, fast casual food and nutrition-packed smoothies are the perfect fit for customers of all ages who are seeking wholesome alternatives to help them eat and live better.”
Candidates should have business experience, preferably in the restaurant industry; $100,000 in liquid assets and a minimum net worth of $300,000; and an initial investment of between $165,940 and $414,685. The healthy fast food franchise currently boasts an average unit volume (AUV) of more than $578,000 — the highest in the company’s 18-year history — with the top 50 percent reporting an AUV of $734,000.
In the first half of 2015, Tropical Smoothie Café reported same-store sales of more than 12 percent and franchise agreements to open 77 new cafés across the U.S. This year, Tropical Smoothie Café plans to exceed 500 stores nationwide and sign franchise agreements for 150 new locations. The brand currently has franchise opportunities across the U.S. in markets such as Houston, Dallas and San Antonio, Texas, as well as Los Angeles, San Diego and San Francisco, Calif., among others. By 2018, Tropical Smoothie Café plans to have 800 stores open across the U.S. By 2018, Tropical Smoothie Café plans to have 800 stores open across the U.S.< Back
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