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CEO of Tropical Smoothie Cafe Leads by Example

Mike RotondoTo hear many Tropical Smoothie Cafe Franchise Owners tell it, CEO Mike Rotondo is one of them. He has worked in food service for over 15 years and was once a District Manager for a leading restaurant franchise.

“Mike Rotondo understands what it means to be an operator because he was one himself. He wants Tropical Smoothie Cafe to grow to a national brand, but he doesn’t lose sight of the importance of an entrepreneurial spirit. Too many concepts grow their brand but lose their values,” says Franchise Owner Debbie Pike of Kennesaw, Georgia.

Rotondo’s commitment to retaining the values inherent in the Tropical Smoothie Cafe brand is evidenced in a recent INC. article featuring his inclusive leadership style. Rotondo has embraced the servant leadership model, which emphasizes communication and transparency. In the process, it has helped him triple the number of Tropical Smoothie franchises during his five years at the helm.

Along the way, Tropical Smoothie has also made significant investments in technology to improve the customer experience and has focused on branding and marketing to increase sales system wide. These efforts, combined with initiatives to increase operational efficiencies, have helped Tropical Smoothie Cafe generate an 84% increase in store level profitability for its Franchise Owners. Clearly, Rotondo’s leadership is paying off. Learn more now by clicking the button above.

To read the full article on INC., click here.

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