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TROPICAL SMOOTHIE CAFE® ANNOUNCES RECORD YEAR-TO-DATE GROWTH

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Tropical Smoothie Cafe, a leading national fast-casual cafe concept known for its better-for-you smoothies and food with a tropical twist, announced today it has awarded 64 franchise agreements in the third quarter alone. The brand expects to sign 200 franchise agreements, open 130 cafes, and grow same-store sales by 5% in 2019. Year to date, Tropical Smoothie Cafe has opened 90 cafes and awarded 179 franchise agreements to drive its development. Tropical Smoothie Cafe franchisees have signed multi-unit franchise agreements…

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TROPICAL SMOOTHIE CAFE® ACHIEVES ANOTHER MILESTONE OPENING ITS 800TH LOCATION

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Tropical Smoothie Cafe, a leading national fast-casual cafe concept known for its better-for-you smoothies and food with a tropical twist, is proud to announce the opening of its 800th location. The location will open on Sept. 6th in Arlington Heights, IL at 115 W Rand Rd. This milestone opening comes on the heels of a tremendous growth year for the brand, with the opening of its 750th location in May of this year.  “Just last August we were celebrating the opening of our…

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Tropical Smoothie Cafe® Makes Historic Donation to Camp Sunshine™

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The Tropical Smoothie Cafe menu is crafted around a simple but powerful concept: “Eat better. Feel better.” However, also driving our business is the commitment to “Do better.” Because a healthier lifestyle includes looking beyond ourselves, and providing support for those around us, too. And this summer, Tropical Smoothie Cafe customers, crewmembers, and Franchise Owners joined forces to give back in a major way—raising an unprecedented donation that totaled more than $1.14M for Camp Sunshine, a Maine-based nonprofit welcoming families…

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Tropical Smoothie Cafe® Wins Frisco Bowl Title Sponsorship

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This year launches the Tropical Smoothie Cafe® Frisco Bowl in which the fast-growing franchise business has been named the title sponsor of the Texas-based annual national college football bowl game.   Tropical Smoothie Cafe® is excited about the opportunity to introduce college football fans to our wide selection of smoothies, made-to-order wraps, flatbreads, and sandwiches. “We find that the spirit of college athletes—specifically dedication, a commitment to quality, and a will to win—is also found in our brand, Franchise Owners,…

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Tropical Smoothie Cafe® Accelerates Targeted Expansion and Achieves Significant Growth in the First Half of 2019

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Leading Fast Casual Cafe Surpasses Milestone 750th Location and Makes Strides in Target Markets Tropical Smoothie Cafe, LLC, a leading national fast-casual cafe concept known for its better-for-you smoothies and food with a tropical twist, announced today its significant achievements in the first half of 2019, opening 58 restaurants and signing 75 franchise agreements. In May, the brand celebrated a major milestone opening its 750th location in Sugarland, TX.  Today, with more than 775 cafes open, the company is on…

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What an Evolving Restaurant Industry Means For Your Franchise Business

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CEO Charles Watson sheds light on what it means to own a franchise in today’s changing restaurant climate, and the opportunities for growth that lie ahead. Since transitioning from Chief Development Officer to CEO roughly six months ago, Charles Watson has overseen continued growth with the Tropical Smoothie Cafe® franchise, which includes goals to hit one billion dollars in sales and 1,500 units by the year 2023. In the following Q & A, Watson gets honest about the issues facing…

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Elevating Technology in a Growing Franchise Brand

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When owning a franchise, you want your focus to be on what can drive the business—particularly the ability to deliver an exceptional guest experience. The last thing you want to waste your time on is tedious technology issues that slow your operations down. That’s why Tropical Smoothie Cafe® made it a priority to find a reliable and consistent solution in supporting the technological needs of its 750+ cafes across the country. Ultimately, it selected a partnership with Capgemini®, a global…

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What makes Tropical Smoothie Cafe one of the best franchises to own?

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CEO Charles Watson shares the squeeze on his passion for the business in this Q & A. Tropical Smoothie Cafe’s CEO, Charles Watson, grew up in the restaurant business, washing dishes and tending bar in his fathers’ Atlanta restaurants. He then took his firsthand knowledge of hospitality and went into hotel and restaurant management at Cornell, and later got his MBA from the Terry College of Business at the University of Georgia. Now, as he rounds the first year in…

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Tropical Smoothie Cafe® Accelerates Growth In North Carolina, Targets Charlotte For Expansion

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Tropical Smoothie Cafe, LLC, a leading national fast-casual cafe concept known for its better-for-you smoothies and food with a tropical twist, is proud to announce its aggressive franchise development plans for the Charlotte area, and is currently seeking qualified entrepreneurs to open new restaurants throughout the market. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Charlotte, located at 8948 JM Keynes Drive, Suite 410, Charlotte, NC on Tuesday, June 4 at 6:30 pm. The event will…

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Fort Gordon Salutes the Arrival of the First Tropical Smoothie Cafe® Franchise on a Military Base.

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Fort Gordon is a military base in Georgia that serves 30,000 military and civilian employees. In April of 2019, Reginald Foster was serving as well, but this time it was Tropical Smoothie Cafe’s® irresistible smoothies and food. Foster, a 25-year Army veteran, retired in 2015, and subsequently opened two Tropical Smoothie Cafe® franchises in the area with his wife, Zenna. “Traveling around the last 25 years, it was hard to find a healthier alternative to fast food,” Foster said. “This…

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Tropical Smoothie Cafe® Opens 750th Location

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Tropical Smoothie Cafe, LLC, the leading national fast-casual cafe concept known for its better-for-you smoothies and food with a tropical twist, is proud to announce the opening of the 750th location in the system, which will open on May 17th in Sugar Land, TX at 13445 University Blvd. This major milestone showcases Tropical Smoothie Cafe’s rapid growth and sets the company one step closer to reaching its goal of opening 130 new Cafes in 2019. “We continue to experience tremendous growth year…

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Tropical Smoothie Cafe® Continues Aggressive Expansion In Texas, Targeting Dallas-Fort Worth

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Tropical Smoothie Cafe, LLC, the leading national fast-casual cafe concept known for its better-for-you smoothies and food with a tropical twist, is proud to announce its aggressive franchise development plans for the Dallas-Fort Worth area, and is currently seeking qualified entrepreneurs to open new restaurants throughout the market. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400, Hurst, TX on Tuesday, April 16 at 6:30 pm. The event…

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Influential Tropical Smoothie Cafe® Franchise Owners win National MVP Award

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Rylan and Jennifer Miller, owners of multiple Tropical Smoothie Cafe franchises in North and South Carolina, have been named winners of Multi-Unit Franchisee Magazine’s Influencer Award for Husband & Wife Team! The Millers received their award in March at the 18th Annual Multi-Unit Franchising Conference MVP Awards ceremony in Las Vegas. Rylan, a U.S. Navy veteran, first heard about the Tropical Smoothie Cafe franchise concept years ago while stationed in Virginia Beach. He and Jennifer both became big fans of…

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Franchisees Recognized at the 2019 Tropical Smoothie Cafe®️ Convention

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Tropical Smoothie Cafe®️ has announced its franchisee award recipients at the 2019 Tropical Smoothie Cafe Convention, hosted at the Loews Sapphire Falls Resort in Orlando, Florida. “These honorees represent some of our top-performing franchisees. They shine a light directly onto how talent is cultivated, how we guide our teams and how we lead within the restaurant industry,” said Charles Watson, CEO of Tropical Smoothie Cafe, LLC. “Franchisees continue to play a crucial role in leading our company in growth, innovation,…

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Tropical Smoothie Cafe Names Charles Watson New CEO

. Posted in 2019 News, Uncategorized

Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. Watson will lead us through our next phase of strategic growth. As CEO, Watson’s goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. “Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure…

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