From a Better Burger franchise to Better-for-you food and smoothies
August 24, 2017
With a business name like Two Bros and a Joe, it’s obvious that Dan Beaulieu and his partners like to have fun. When he formed a business with his brother and best friend, they set their sights on franchising with brands that shared in that thinking.
Hailing from Boston, but currently based in Southwest Florida, he began franchising with a major burger franchise that he eventually grew to seven locations. Looking for a change and a reprieve from the summer Florida humidity and heat, he considered taking the brand’s growth north, but their areas of interests were already sold out, so they began looking at other concepts.
Tropical Smoothie Cafe quickly soared to the top of their short list as the brand hit on all the points they were looking for – quality, great value, right price point, culture, fun, and flavor. “It matters to me what I put in my body from a health perspective and a flavor perspective – Tropical Smoothie Cafe hit those marks,” Beaulieu said.
A year later, the group has two locations open in Florida with rights to three more and Dan couldn’t be happier with the addition to his portfolio. The best part? “I truly enjoy what I do, I love the brand, and feel great about what we serve to customers. I always say life is too short to eat lousy food.”
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