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From The Beach To The Boulevards, And Beyond.

What began as a single location on a beach in Destin, Florida has grown to be a lifestyle brand for people looking for healthy alternatives to fast food. Every day, we serve up great-tasting, nutritious food and smoothies at more than 600 locations in the U.S., with more in development. Here are some highlights of our history and incredible growth.


We open in Destin, FL, serving real-fruit smoothies.


Our first franchise opens in Tallahassee, FL.


We expand our menu with healthy food options for breakfast, lunch, dinner, and snacks. To reflect our new menu items, we rebrand to become Tropical Smoothie Cafe.


We update the environment of our Cafes to reflect a tropical vacation.


We open our 200th Cafe in Virginia Beach, VA.


We celebrate our 10-year anniversary and start our own holiday – National Flip Flop Day!


We open our 300th Cafe in Fort Myers, FL.


Buckhead Investment Partners acquires controlling interest in Tropical Smoothie Cafe.


We launch our new store prototype and new logo, and we open our 400th location in Toledo, OH.


We open our 500th location in Westland, MI.


Today, customers continue to fall in love with the Tropical Smoothie Cafe experience as we expand into more than 43 states.

Photos of Tropical Smoothie Cafe's History


CEO Mike Rotondo talks about how our fast casual brand has become an industry leader.

Our Team of Seasoned Franchise Experts.

Experience our play-to-win philosophy, delivered by our leadership team and backed by the strength of our investment group, Buckhead Investment Partners.

Mike Rotondo

Mike Rotondo

Chief Executive Officer (CEO)

Mike Rotondo is CEO of Tropical Smoothie Cafe (TSC). After serving as Vice President of Operations (2008 – 2010) and Chief Operating Officer (2010 – 2012), Mike was named CEO in August 2012. In this role, he is responsible for the brand’s strategic vision and overall franchise performance. Prior to joining the executive management team at TSC, Mike had a distinguished career in the quick-service restaurant and fast-casual segments. He has held key operations and sales leadership positions at The HoneyBaked Ham Company, Arby’s, and Wendy’s International.

Charles Watson

Charles Watson

Chief Development Officer

Charles Watson was named Chief Development Officer in 2016 after serving as VP of Franchise Development since 2010. In this role, Charles is responsible for all development of the TSC brand. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia.

Rob Collins

Chief Marketing Officer

Rob Collins is responsible for all marketing functions and product development for Tropical Smoothie Cafe. He previously served in senior level roles contributing to the success of iconic brands such as Nickelodeon, Paramount, Universal Studios, and Turner Entertainment Networks. He was most recently CMO for Carmike Cinemas.

Pete Ward

General Counsel

Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing and other commercial matters. Most recently, Pete served as the deputy general counsel and chief compliance/risk officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice.

Paul Marsden

Chief Financial Officer

Paul Marsden oversees development and execution of financial strategies to support the company’s business plans. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the chief accounting officer and spent nearly two decades working in the brand’s financial and accounting departments.

Jaime Denney

Senior Vice President of Operations

Jaime Denney most recently served as the vice president of retail at Aramark for three years, where she led a cross-functional team in developing the vision, mission and strategy to provide food service offers for malls and retailers, as well as assisted with the creation and launch of the company’s integrated mobile app. An industry veteran, she also spent 15 years at Starbucks in various operational positions and was responsible for building, growing and retaining talent for the brand.

Cheryl Fletcher

Vice President of Franchise Development Strategy

In her new role at Tropical Smoothie Cafe, Cheryl Fletcher is responsible for driving the brand’s franchise development efforts through real estate analytics and strategic marketing planning. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as vice president of franchise development, vice president of development strategic planning and director of investor relations and finance.

Kristi Kingery

Senior Vice President of Supply Chain & Quality Assurance

Kristi Kingery oversees supply chain, quality assurance and culinary for the Tropical Smoothie Cafe system. She builds the strategy and infrastructure that ensures safe, quality products get delivered to their Cafes. Prior to joining Tropical Smoothie Cafe, Kristi worked at ARCOP, Inc., the supply chain cooperative for Arby's Restaurant Group, which supports over 3,200 restaurants. She was responsible for increasing franchise and corporate cash flow by managing supply chain activities that drive profitability and save costs for their restaurant system.

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