What began as a single location on a beach in Destin, Florida, has grown to be a lifestyle brand for people looking for better-for-you alternatives to fast food. Every day, we serve up great-tasting, nutritious food and smoothies at more than 1,300 locations in the U.S., with more in development. Here are some highlights of our history and incredible growth.
We open in Destin, FL, serving real-fruit smoothies.
Our first franchise opens in Tallahassee, FL.
We expand our menu with healthier food options for all day parts and we rebrand to become Tropical Smoothie Cafe®.
We update the environment of our Cafes to reflect a tropical vacation.
We open our 200th Cafe in Virginia Beach, VA.
We celebrate our 10-year anniversary and start our own holiday – National Flip Flop Day!
We open our 300th Cafe in Fort Myers, FL.
We launch our new store prototype and new logo, and we open our 400th location in Toledo, OH.
We open our 500th location in Westland, MI.
We open our 600th location in Joplin, MO.
We open our 700th location in Hurst, TX.
We open our 800th location in Arlington Heights, IL.
We open our 1000th location in Dallas, TX.
We celebrate our 25th Anniversary.
Today, guests continue to fall in love with the Tropical Smoothie Cafe experience as we expand throughout the U.S.
Join us in becoming the most beloved restaurant franchise.
Our core values define and differentiate us.
Relationships Rule
People Drive Us
Think Bigger
Innovative Describes Us
All In
Grit Differentiates Us
High Five
Fun Defines Us
Share the fun and craveability of the tropics to Inspire Better®
Meet our seasoned franchise experts.
Experience our all-in philosophy, delivered by our leadership team and backed by the strength of Levine Leichtman Capital Partners.
CHARLES WATSON
CHIEF EXECUTIVE OFFICER
PAUL MARSDEN
CHIEF FINANCIAL OFFICER
MICHAEL LAPID
CHIEF INFORMATION AND DIGITAL OFFICER
CHERYL FLETCHER
CHIEF DEVELOPMENT OFFICER
RICHARD KEY
CHIEF OPERATIONS OFFICER
DEBORAH VON KUTZLEBEN
CHIEF MARKETING OFFICER
PETE WARD
GENERAL COUNSEL
It’s tropic time. Join our Franchise Family.
Complete the form or call
770-580-2333, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information.
