The franchise opportunity that began on the beach, then started a wave.

What began as a single location on a beach in Destin, Florida, has grown to be a lifestyle brand for people looking for better-for-you alternatives to fast food. Every day, we serve up great-tasting, nutritious food and smoothies at more than 1,450+ locations in the U.S., with more in development. Here are some highlights of our history and incredible growth.

We open in Destin, FL, serving real-fruit smoothies.

Our first franchise opens in Tallahassee, FL.

We expand our menu with healthier food options for all day parts and we rebrand to become Tropical Smoothie Cafe^®.

We update the environment of our Cafes to reflect a tropical vacation.

We open our 200th Cafe in Virginia Beach, VA.

We celebrate our 10-year anniversary and start our own holiday – National Flip Flop Day!

We open our 300th Cafe in Fort Myers, FL.

We launch our new store prototype and new logo, and we open our 400th location in Toledo, OH.

We open our 500th location in Westland, MI.

We open our 600th location in Joplin, MO.

We open our 700th location in Hurst, TX.

We open our 800th location in Arlington Heights, IL.

We open our 1000th location in Dallas, TX.

We celebrate our 25th Anniversary.

12 consecutive years of positive same store sales growth.

Today, guests continue to fall in love with the Tropical Smoothie Cafe experience as we expand throughout the U.S.

Join us in becoming the most beloved restaurant franchise.

Our core values define and differentiate us.

Relationships Rule

People Drive Us

Think Bigger

Innovative Describes Us

All In

Grit Differentiates Us

High Five

Fun Defines Us

Share the fun and craveability of the tropics to Inspire Better^®

Meet our seasoned franchise experts.

Experience our all-in philosophy, delivered by our leadership team and backed by the strength of Blackstone.

MAX WETZEL
CHIEF EXECUTIVE OFFICER

PAUL MARSDEN
CHIEF FINANCIAL OFFICER

MICHAEL LAPID
CHIEF INFORMATION AND DIGITAL OFFICER

CHERYL FLETCHER
CHIEF DEVELOPMENT OFFICER

DEBORAH VON KUTZLEBEN
CHIEF MARKETING OFFICER

PETE WARD
GENERAL COUNSEL

KRISTIE KINGERY
CHIEF SUPPLY CHAIN OFFICER

CHRIS SASSER
CHIEF STRATEGY AND ANALYTICS OFFICER

See where we’re looking to grow to meet the incredible demand.

VISIT AVAILABLE TERRITORIES

It’s tropic time. Join our Franchise Family.

Complete the form or call
770-580-2333, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information.

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*$1,248,276 Top 50% Average Net Revenues. *$979,491 System Wide Average Net Revenues. Based on our fiscal year ending 12/31/2023 and includes 1,151 Restaurants that were open for at least 12 months as of 12/31/2023. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2023. This information appears in Item 19 of our Franchise Disclosure Document. Your results may differ. There is no assurance that you will do as well.

†The initial investment range is $300,000-$720,500. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at “strip style” retail shopping centers but does not include drive-thru Restaurants. For fiscal year 2023, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvement, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $55,000. See Franchise Disclosure Document for additional information regarding investment costs. The average investment does not reflect tenant improvement allowance. For 2023, the average tenant improvement allowance was $43,500.

This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. It is for information purposes only. The offering is by prospectus only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. New York State Disclaimer: This advertisement is not an offering. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. ©2024. TSC Franchisor, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338.

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