Drink it in. Our numbers are as craveable as our smoothies and food.
$1,248,276
Average Unit Volume for Top 50% of Cafes*
Multiple
Dayparts
Breakfast, lunch, dinner, snack, impromptu escape
Multiple Revenue
Streams
Capitalizing on convenience with dine-in, drive-thru, catering, delivery, online and mobile ordering
Talk with our Franchise Owners, Culinary Team and Support Team, and you’ll see that we’re built on a collaborative culture of trust, respect and transparency. We’re passion-powered.
2024 Franchise 500 ranked #13 overall, #1 in Smoothie/Juice category
Ranked for 4 consecutive years
2024 Franchise Times Fast & Serious ranked #33
Ranked for 11 consecutive years
Franchise Business Review Top 50 Multi-Unit Franchises
Tropical Smoothie Cafe, one of the nation’s leading fast-casual restaurant brands consistently recognized for its long-standing commitment to quality, innovation, and franchisee success, announced today that the brand has reached…
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New Leadership to Build on Strong Momentum, Drive Continued Brand Growth, and Further Accelerate National Expansion Roland C. Smith, a Highly Respected Leader in the Fast Casual Restaurant, Consumer-Packaged Goods, and Retail…
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Atlanta-based Tropical Smoothie Cafe, a leading better-for-you smoothie and food concept, is thriving during peak summer season. The recent return of the fan-favorite mocktail smoothies coincided with two signature summertime…
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Guests are invited to bring their flip flops to a participating cafe on May 29 from 2-7 p.m. to receive a free 12 oz. Island Punch Smoothie* Atlanta-based Tropical Smoothie Cafe invites guests to kick…
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Source: Share Our Strength About this Episode Charles Watson, CEO of Tropical Smoothie Café, talks about how the restaurant industry is uniquely positioned to make a difference on child hunger….
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Cafe to Offer Quick, Convenient and Better-For-You Smoothies and Food for Travelers in New T-North Concourse Atlanta-based Tropical Smoothie Cafe today announced its newest franchised location will open at Hartsfield-Jackson…
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770-580-2333, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information.
© 2024 TSC Franchisor, LLC.
Tropical Smoothie Cafe CEO Max Wetzel brings decades of experience successfully growing global brands and highly franchised restaurant businesses.
Prior to Tropical Smoothie Cafe, Max served as CEO of CKE Restaurants Holdings, Inc., parent company of Carl’s Jr.® and Hardee’s®, overseeing more than 3,700 restaurants across 40 countries and territories. He previously served as Chief Operating Officer of Papa John’s International, Inc., one of the largest franchisors of restaurants in the world. Throughout his career, his leadership has centered around creative innovation, collaborative culture, and improved customer experience.
With a proven track record for driving growth and innovation, Max also brings experience from the H. J. Heinz Company, where he held roles such as VP Global Walmart Business, Marketing Director – Emerging Markets and North America Consumer Products, and Brand Management. He began his career as a Consultant at Accenture.
Max earned a Bachelor of Science in Business Administration (BSBA) with a focus on Management from Bucknell University, as well as a Master of Business Administration (MBA) from Carnegie Mellon University’s Tepper School of Business.
Kristi Kingery oversees our supply chain and quality assurance programs. She is also responsible for the strategy development to optimize profitability for Tropical Smoothie Cafe franchisees. Kristi brings wide-ranging experience in both domestic and global foodservice supply chains. She has held prior leadership roles at ARCOP (Arby’s Supply Chain Cooperative) and Brinker International (Chili’s and Maggiano’s.) Prior to being named the Chief Supply Chain Officer in 2024, Kristi also served as the Vice President and Senior Vice President of Supply Chain at Tropical Smoothie Cafe.
Chris Sasser joined Tropical Smoothie Cafe in April of 2019. In his role as Chief Strategy and Analytics Officer, Chris provides guidance for the brand’s strategic roadmap, helps analyze market trends and monitor performance and aides in the execution of initiatives. Prior to joining Tropical Smoothie Cafe, Chris served in a variety of roles within the franchise industry in corporate strategy, finance, marketing, pricing, and analytics.
Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arby’s. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands.
Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moe’s Southwest Grill. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphy’s International where he was responsible for field operations and marketing.
Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. In her role as Chief Development Officer, Cheryl drives the brand’s franchise development sales, real estate and design and construction. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance.
Paul Marsden oversees development and execution of financial strategies to support the company’s business plans. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brand’s financial and accounting departments.
Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice.
Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Previously with Papa John’s International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. At the start of his career, Michael’s ambitious spirit led him to develop a point of sale system, Hot Sauce.
Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. In this role, Mark leads brand, marketing, product, and digital innovations – core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafe’s success. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brand’s digital transformation and leadership position in service-based franchising. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Mark serves on the board of the Institute of Certified Franchise Executives.
