From The Beach To The Boulevards, And Beyond.
What began as a single location on a beach in Destin, Florida has grown to be a lifestyle brand for people looking for healthy alternatives to fast food. Every day, we serve up great-tasting, nutritious food and smoothies at more than 720 locations in the U.S., with more in development. Here are some highlights of our history and incredible growth.
We open in Destin, FL, serving real-fruit smoothies.
Our first franchise opens in Tallahassee, FL.
We expand our menu with healthy food options for breakfast, lunch, dinner, and snacks. To reflect our new menu items, we rebrand to become Tropical Smoothie Cafe.
We update the environment of our Cafes to reflect a tropical vacation.
We open our 200th Cafe in Virginia Beach, VA.
We celebrate our 10-year anniversary and start our own holiday – National Flip Flop Day!
We open our 300th Cafe in Fort Myers, FL.
Buckhead Investment Partners acquires controlling interest in Tropical Smoothie Cafe.
We launch our new store prototype and new logo, and we open our 400th location in Toledo, OH.
We open our 500th location in Westland, MI.
We open our 600th location in Joplin, MO.
We open our 700th location in Hurst, TX.
Today, customers continue to fall in love with the Tropical Smoothie Cafe experience as we expand into more than 44 states.
MAKE THE DECISION TO OWN A TROPICAL SMOOTHIE CAFE.
Our Franchise Owners were successful business people who saw the incredible potential of Tropical Smoothie Cafe and jumped at the chance to join us!
Our Team of Seasoned Franchise Experts.
Experience our play-to-win philosophy, delivered by our leadership team and backed by the strength of our investment group, Buckhead Investment Partners.
Charles Watson was named CEO in December 2018. In this role, he is responsible for the brand’s strategic vision and overall franchise performance. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016 after serving as VP of Franchise Development since 2010. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia.
Chief Financial Officer
Paul Marsden oversees development and execution of financial strategies to support the company’s business plans. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brand’s financial and accounting departments.
Chief Marketing Officer
Rob Collins is responsible for all marketing functions and product development for Tropical Smoothie Cafe. He previously served in senior level roles contributing to the success of iconic brands such as Nickelodeon, Paramount, Universal Studios, and Turner Entertainment Networks. He was most recently CMO for Carmike Cinemas.
Senior Vice President of Franchise Development
In her new role at Tropical Smoothie Cafe, Cheryl Fletcher is responsible for driving the brand’s franchise development efforts through real estate analytics and strategic market planning. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning and Director of Investor Relations and Finance.
Senior Vice President of Operations
Richard Key serves as the Senior Vice President of Operations & Training, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moe’s Southwest Grill. Most recently, Richard was the Vice President of Operations, West Division, for Papa Murphy’s International where he was responsible for field operations and marketing.
Senior Vice President of Supply Chain & Quality Assurance
Kristi Kingery oversees supply chain, quality assurance and culinary for the Tropical Smoothie Cafe system. She builds the strategy and infrastructure that ensures safe, quality products get delivered to their Cafes. Prior to joining Tropical Smoothie Cafe, Kristi worked at ARCOP, Inc., the supply chain cooperative for Arby's Restaurant Group, which supports over 3,200 restaurants. She was responsible for increasing franchise and corporate cash flow by managing supply chain activities that drive profitability and save costs for their restaurant system.
Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing and other commercial matters. Most recently, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice.
Get started on the path to becoming a Tropical Smoothie Cafe Franchise Owner.
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