From The Beach To The Boulevards, And Beyond.
What began as a single location on a beach in Destin, Florida has grown to be a lifestyle brand for people looking for healthy alternatives to fast food. Every day, we serve up great-tasting, nutritious food and smoothies at more than 500 locations in the U.S., with more in development. Here are some highlights of our history and incredible growth.
We open in Destin, FL, serving real-fruit smoothies.
Our first franchise opens in Tallahassee, FL.
We expand our menu with healthy food options for breakfast, lunch, dinner, and snacks. To reflect our new menu items, we rebrand to become Tropical Smoothie Cafe.
We update the environment of our Cafes to reflect a tropical vacation.
We open our 200th Cafe in Virginia Beach, VA.
We celebrate our 10-year anniversary and start our own holiday – National Flip Flop Day!
We open our 300th Cafe in Fort Myers, FL.
Buckhead Investment Partners acquires controlling interest in Tropical Smoothie Cafe.
We launch our new store prototype and new logo, and we open our 400th location in Toledo, OH.
We open our 500th location in Westland, MI.
Today, customers continue to fall in love with the Tropical Smoothie Cafe experience as we expand into more than 40 states.
Our team of seasoned restaurant and franchise experts.
Experience our play-to-win philosophy, delivered by our leadership team and backed by the strength of our investment group, Buckhead Investment Partners.
Chief Executive Officer (CEO)
Mike Rotondo is CEO of Tropical Smoothie Cafe (TSC). After serving as Vice President of Operations (2008 – 2010) and Chief Operating Officer (2010 – 2012), Mike was named CEO in August 2012. In this role, he is responsible for the brand’s strategic vision and overall franchise performance. Prior to joining the executive management team at TSC, Mike had a distinguished career in the quick-service restaurant and fast-casual segments. He has held key operations and sales leadership positions at The HoneyBaked Ham Company, Arby’s, and Wendy’s International.
Chief Development Officer
Charles Watson has been VP of Franchise Development since January 2010. In this role, Charles is responsible for all development of the TSC brand. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia.
VP Organizational Services
Robin Willis has been VP of Organizational Services for TSC since September 2012. Robin leads the Training, Communications, Operations and Distribution departments for the brand. A veteran of the hospitality industry, Robin has worked for several large restaurant chains, including 16 years at The HoneyBaked Ham Company of Georgia. For seven years, she was Director of National Field Training for Church’s Chicken, leading the training organization in support of over 1,200 domestic restaurants.
Get started on the path to becoming a Tropical Smoothie Café Franchise Owner.
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Get started on the path to becoming a Tropical Smoothie Cafe Franchise Owner.
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