From The Beach To The Boulevards, And Beyond.

What began as a single location on a beach in Destin, Florida has grown to be a lifestyle brand for people looking for healthy alternatives to fast food. Every day, we serve up great-tasting, nutritious food and smoothies at more than 500 locations in the U.S., with more in development. Here are some highlights of our history and incredible growth.


We open in Destin, FL, serving real-fruit smoothies.


Our first franchise opens in Tallahassee, FL.


We expand our menu with healthy food options for breakfast, lunch, dinner, and snacks. To reflect our new menu items, we rebrand to become Tropical Smoothie Cafe.


We update the environment of our Cafes to reflect a tropical vacation.


We open our 200th Cafe in Virginia Beach, VA.


We celebrate our 10-year anniversary and start our own holiday – National Flip Flop Day!


We open our 300th Cafe in Fort Myers, FL.


Buckhead Investment Partners acquires controlling interest in Tropical Smoothie Cafe.


We launch our new store prototype and new logo, and we open our 400th location in Toledo, OH.


We open our 500th location in Westland, MI.


Today, customers continue to fall in love with the Tropical Smoothie Cafe experience as we expand into more than 40 states.

Experience our cafe.

CEO Mike Rotondo talks about how our fast casual brand has become an industry leader.

Our Team of Seasoned Franchise Experts.

Experience our play-to-win philosophy, delivered by our leadership team and backed by the strength of our investment group, Buckhead Investment Partners.

Mike Rotondo

Chief Executive Officer (CEO)

Mike Rotondo is CEO of Tropical Smoothie Cafe (TSC). After serving as Vice President of Operations (2008 – 2010) and Chief Operating Officer (2010 – 2012), Mike was named CEO in August 2012. In this role, he is responsible for the brand’s strategic vision and overall franchise performance. Prior to joining the executive management team at TSC, Mike had a distinguished career in the quick-service restaurant and fast-casual segments. He has held key operations and sales leadership positions at The HoneyBaked Ham Company, Arby’s, and Wendy’s International.

Barry Schnur

Chief Financial and Administrative Officer

Barry Schnur brings more than 20 years of experience developing and implementing enterprise information systems, including 10 years at software companies. Prior to joining Tropical Smoothie Cafe, Schnur was Senior Vice President of Customer Success at IgnitionOne. Prior to that, he served on the executive team at Silverpop as Senior Vice President of Operations. He has led multiple professional services organizations and served in various leadership roles at Accenture, Ernst & Young and EDS.

Charles Watson

Chief Development Officer

Charles Watson was named Chief Development Officer in 2016 after serving as VP of Franchise Development since 2010. In this role, Charles is responsible for all development of the TSC brand. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia.

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Online Brochure

Get started on the path to becoming a Tropical Smoothie Cafe Franchise Owner.

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